Taiwanese Selected Manufacturer CHICHANG – New Brand Image
Taiwan Selected Manufacturer CHICHANG – New
Brand Image
Their first time at the K-show brings a new
brand image. Mr Wei, the general manager of CHICHANG has many meetings set up
in order to get feedback from partners and customers around the world. With partners
from the Middle East, America, South America and Europe, CHICHANG hope their
new brand image represents the power they have on the world stage.
CHICHANG Have been working in the European and American markets for many years. In 1992 they entered the European market and became the first Taiwanese manufacturer to enter the German market. Mr Wei stated that entering the European market is not a proposal to be taken lightly and required three years of hard work before earning their first German customer. But after breaking the initial barrier to the German market, their satisfied customers introduced other manufacturers to CHICHANG. By working to the high standards of the German market the value of the machinery that CHICHANG produced also increased.
Mr Wei also stated the market position of CHICHANG
(high price and high performance that meets the customers’ requirements)
enables the competitiveness of the company to be high and has enabled them to
enter into countries such as Britain, France, Germany and the Netherlands.
CHICHANG have also established a technology
partnership in the US and have a showroom in Seattle where potential customers
can see forming machines, plate making machines and various others in action. CHICHANG
differ from other Taiwanese manufacturers by working on a different style and
market to the traditional companies that compete on price. They hope their new
branding will reflect this style and help them to make a mark on the global
industry, on an even wider scale.
For more information on CHICHANG click here:
http://www.prm-taiwan.com/com/chichang.html